We're expected to believe that a quarter of all women can't tell if a stick has turned blue? Where did they go to do the survey, a home for the blind?
Also, don't forget that before their digital stick came along Clearblue crapped on about how good their tests were. Are they now saying that's not true, and that their old tests weren't worth pissing on? Surely women don't need a (probably) more expensive digital test? Oh they do? Thanks Clearblue for clearing that up.